Need a reason to believe in our products? We’ll give you 10! At Childs Farm we know that with everything else you have going on as a parent, one thing you certainly shouldn’t have to worry about is the quality of your child’s skin care.
We want to ensure that you have total confidence when it comes to choosing the right bathing and washing products for your little one, so read on to discover why here at Childs Farm we believe we offer the best products for your baby and child…
One – Childs Farm Is Made By A Mum, For Mums
I had the idea for Childs Farm back in 2010 – at the time, both of my daughters – then 2 and 4 – suffered from eczema-prone skin, and absolutely nothing on the market was right for their sensitive skin. Like so many parents, I was reluctant to use medicated or steroid creams, I wanted a natural sensitive skincare solution! And that’s how Childs Farm was born.
Over 10 years later, we’re still creating kind to skin, natural skincare products suitable for newborns, babies and children, all formulated with the most natural and gentle ingredients possible. Even now as teenagers, my two daughters still use the range on their sensitive skin – you may even spot their faces on some of our bottles!
Two – We’re The UK’s No.1 Brand
That’s right! We’re the UK’s No.1 brand used by Babies and Children, and the No.1 Natural Brand for Babies and Children*. This is an incredible achievement; as a small brand with less than 50 Childs Farmers, it’s amazing to know we’ve beaten some global giants to the top spot, and that so many families have put their trust in our products.
Three – Created Specifically For Dry, Sensitive & Eczema-prone Skin
All our products are created with dry, sensitive and eczema-prone skin in mind, so even the most delicate of baby skin will be soothed and lovingly cared for. Our baby range features highly moisturising, soothing and nourishing products for bath and body, with pH balanced formulations that have the same pH of skin (5-5.5) to ensure the product is both effective and minimises the risk of skin irritation.
Four – Childs Farm Is Paediatrician And Dermatologist Approved
We know just how delicate your baby’s skin is, which is why every product we formulate goes through independent clinical safety tests to confirm they are suitable for all skin types, including dry, sensitive and even eczema-prone skin. The results from the study are reviewed by a dermatologist and a paediatrician against their strict criteria to ensure that the product is:
- Dermatologist approved
- Paediatrician approved
- Suitable for dry and sensitive skin
- Suitable for eczema-prone skin
- Suitable for newborns*
- Dermatologically tested
- Clinically tested
- Kind to skin
- Mild on skin
Now you have one less thing to worry about, knowing that our baby range is kind, mild and safe for the most delicate skin.
Five – Our Products Are Tested And Loved By Parents
We want to ensure that you can feel as confident as you can about using our products on your little ones, which is why we also complete independent user trials on each of our products; one on a panel of newborns (0-3 months), and another on a panel of children with medically diagnosed eczema (up to 18 months).
Here are some of the amazing results from our trials:
- 98% agreed the baby range didn’t cause any irritation to their child’s skin**
- 93% agreed baby bedtime bubbles is mild and gentle on my child’s delicate skin***
- 92% agreed the baby wash and baby shampoo is mild and gentle on my child’s delicate skin~
- 87% agreed the nappy cream leaves my child’s skin feeling soothed and comforted ~~
Six – Formulated With Natural And Naturally Derived Ingredients
Your children’s skin is our number one priority, which is why we only use ethically sourced natural and naturally derived ingredients which are as kind to skin as they can be.
Unlike some other baby brands on the market, you certainly won’t find any nasties in our products – no petrochemicals, mineral oils, SLS’s, parabens or phthalates! It’s our mission to make sure our products are as natural and gentle as possible, which is why all our products have a minimum of 95% natural origin ingredients.
Seven – Our Products Have Helped Millions
It’s extraordinary to think that our use of kind, natural and effective ingredients in products that were made to help my children deal with their sensitive skin have now helped millions of others. Every day we receive letters, postcards, pictures, emails and DMs from families who at last have little ones who are happy in their skin – and for us, there really is nothing more fulfilling to see!
Eight – We’re Multi-Award Winning!
At Childs Farm Ltd, we’ve won countless awards over the years – we’re at over 75 awards and counting! Most recently, our baby bedtime bubbles won Gold for ‘Best Bathtime Product’ in the Mother & Baby Awards and ‘Best Baby Product’ in the Ocado Rising Stars Awards. And we’ve won the Mother & Baby Range Gold Award for a record 4 times in a row!
Nine – Our Baby Products Are Vegan And Cruelty Free
We are passionate about animals and would never test our ingredients or products on them. That’s why we’re proud that Childs Farm is approved by Cruelty Free International and the Leaping Bunny Programme, the globally recognised gold standard for cruelty free cosmetics. Plus, our entire baby range is supported by The Vegan Society to be suitable for Vegans. Look out for the logos on the back of all our products!
Ten – Childs Farm Isn’t Just Kind To Skin, But Kind To Planet Too
From our ethically sourced suppliers and sustainably sourced naturally derived ingredients, to our 100% PCR recycled ocean prevented plastic bottles and fully recyclable packaging, you can trust that everything we do is with the future of today’s children in mind.
Choosing Childs Farm is not just about looking after your children’s skin today, but about protecting the planet for their future, too.
We are very proud of the products that we create, and we hope you enjoy them as much as we do!
*Source: Kanta WPO Households With Children 52we 21.03.21
**based on independent studies with 574 users
***based on a consumer user trial with 186 participants after fourteen days use
~based on a consumer user trial with 107participants after fourteen days use
~~based on a consumer user trial with 105 participants after fourteen days use
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